INTRO & BIO TEXT
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Charlene DeCesare is a sales advisor with 25 years of building successful sales organizations around the world. As CEO of Charlene Ignites, LLC and Founder of Firewalk Sales, she specializes in helping teams, small businesses, and entrepreneurs gain confidence and competence in business building skills. Although she has brought sales training into a variety of businesses, her specialty is a relationship-based approach to selling high-value services.
Before developing her personal brand into a full-time business venture, Charlene co-founded the multi-million-dollar company, EdAssist, now owned by Bright Horizons. Prior to that, she spent 10 years at Gartner, Inc. leading an international sales team, and helping the most respected technology companies in the world extend their brand message. Charlene was also a membership growth leader at the Institute for Corporate Productivity (i4cp), and the Vice President of Sales & Marketing at Boardroom Events.
Charlene has a B.S. in Communications from Emerson College and an M.B.A. in Sales & Marketing from Rivier University. She is a Professional Member of the National Speakers Association and a Nationally Certified Brain-Based Success Coach. Charlene recently also attained the National-level credential of Certified Sales Leader (CSL).
In addition to being featured in dozens of national articles and blogs, Charlene was recently peer-reviewed and published in the Professional Journal of Brand Strategy. She is also the author of The Email Cemetery: Where Bad Sales Emails Go to Die & How to Resuscitate Yours which launched as a #1 Best Seller in eight categories, including “Sales & Selling.”
Charlene lives on a lake in Salem, NH with her husband of 22 years Rob, their children -- Steven (15), Makayla (20), stepson Austin (30), and their cats Jett (4) and Rose (9).
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Recent Interview with Introduction | May 2020
Our speaker (or guest) today is Charlene "Ignites" DeCesare.
Charlene is the founder of a unique sales advisory firm called Firewalk Sales. She has been a sales leader and trusted advisor for 25 years with a specialty in helping sellers of high-value services grow their business in a way that is real, easy, and very powerful.
Charlene is a certified Brain-Based Success Coach, a Certified Sales Leader, and she also wrote the book on sales outreach called, The Email Cemetery -- Where Bad Sales Emails Go to Die, and How to Resuscitate Yours. Welcome Charlene!
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Charlene “Ignites” DeCesare is a trusted sales advisor with more than 25 years of experience igniting massive sales growth for companies such as Gartner and Bright Horizons. As Founder of Firewalk Sales, she specializes in accelerating the sales of high-value services.
Charlene has a B.S. in Communications from Emerson College and an M.B.A. in Sales & Marketing from Rivier University. She’s a Professional Member of the National Speakers Association, a Nationally Certified Brain-Based Success Coach, and a Certified Sales Leader (CSL).
She is also the author of The Email Cemetery: Where Bad Sales Emails Go to Die & How to Resuscitate Yours.
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