The Firewalk Sales system

makes growing your business

fun and easy.

Shift your perspective. Fix your messaging.

Use a sales process that gives you scalable, sustainable growth. 

Transform the experience for you, your team, and your customers.

There are lots of sales methodologies, trainers, and coaches in the world.
Firewalk Sales system is about making sure what you're doing to grow your business is working for you, personally and professionally.



  • The leader of a business or division with a sales team of 1 - 20 including yourself. 
    (Note: I also work with internal training departments of larger organizations.)

  •  In a good position operationally to realize rapid growth once we get the sales rockin'.

  •  Emotionally invested in your business and your people; caring beyond the numbers.

  •  Open-minded to working on personal development in addition to fine-tuning professional skills.

  •  Ambitious and smart -- even if at times, a victim of your own brilliance.

  •  A little (or a lot) overwhelmed or confused about how to close more deals, faster.

  •  Located in New England, or willing to work virtually, or willing to fly me to you.


Your business is awesome! 

We need more people to know it, believe it, and BUY.





  • Proven as a successful sales leader and individual contributor. For example, at Gartner, Inc. my team grew one business segment from $2M to $38M within three years.

  • Co-founder of a fast-growing technology and services firm Tuition Advisory Services, now known as EdAssist, Bright Horizons, Inc.  

  • Former Vice President of Sales & Marketing at Boardroom Events, Inc.

  • Trained as a CEO Chair and executive coach with Vistage International.

  • Nationally Certified as a Brain-Based Success Coach.

  • A Professional Member of the National Speaker's Association.

  • Pairing real-life experience and street smarts with an MBA in Sales & Marketing.

  • Known for being extremely responsive and unquestionably results-driven.


When we work together, it's a partnership. 

Fit is important.

Charlene "Ignites" DeCesare
Chief Energizing Officer
Firewalk Sales 
Charlene Ignites, LLC

Clients & Testimonials

 Here are some recent examples of my brilliant clients:

Here's What We'll Work On Together



Sales skill assessment & sales success mindset: Let's make sure you have the right butts in the right seats, and that everyone's heads and hearts are also in the right place. You can have everything else in your business be absolutely perfect, and be sabotaged by the six inches between the ears of whoever is supposed to be picking up the phone.


Messaging, emails, voicemails, presentations, and proposals: Marketing and sales need to work in lockstep, so that you build authentic connections, maximize engagement, and optimize the sales cycle. It's no longer as simple as "dialing for dollars." How you communicate with clients and prospects matters more now than ever.


Multi-channel, multi-touch approach to lead engagement, follow up, and closing business: If you have a process, we'll fill some divots and make it better. If you don't have one, we'll create it. Our seven-touch method should be a good start. In addition to wanting revenue to scale, you want to be able to duplicate that success as you grow. 

Free first meeting. No Tricks. No Pressure.


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© 2016 Created by Charlene Ignites, LLC.