Female Sales Speaker with CredibilityEnergy and a Sense of Humor...

If you're looking for a . . .

You came to the right place!

HELPFUL, FUN,  INTERACTIVE SESSIONS TO "IGNITE"

GROWTH-ORIENTED LEADERS & TEAMS

Charlene "Ignites" DeCesare

MBA | Certified Brain-Based Success Coach | Vistage Speaker |Professional Member of NSA

Based on more than two decades of growing multi-million dollar businesses, you will get REAL, FUN, POWERFUL insights and information about how to grow a

successful business in ways that feel good and really work

While Charlene fits well in the rare category of "female sales speaker," we know that sustainable revenue growth is multi-faceted. Sales, marketing, leadership, and team all need to work in lock-step.

It was a great honor (and a ton of fun) to speak at #INBOUND18.

 

Request a copy of my slides here:

"Why Prospects Go Into a Black Hole & What To Do About It."

(Don't worry. You won't suddenly start getting a zillion emails. Just the slides.)

PS: If I'm  not the right fit, I'm always happy to recommend another stellar speaker through my National Speakers Association network!

RECENT TESTIMONIAL:

For Discover Lehigh Valley's 8th Annual Tourism Marketing Day we were looking to impress our attendees with our programming. 

 

Wanted: Professional Speaker 

Requirements:  Vivacious. Engaging. Responsive. Confident. Passionate. Storyteller. Humorous. Adaptive. 

Found: Charlene 'Ignites' DeCesare 

 

Charlene was an absolute to delight to work with. She adapted her standard speaking topics to fit our needs. She did her homework, and catered to our audience and the time she had allotted. She was very responsive to every request we had. She had the crowd laughing at points and deep in thought at others. She gave our attendees some great takeaways to implement, spoke with confidence, and was very engaging from the very first conversation we had to the last. I would highly recommend Charlene as she is guaranteed to ignite your audience!

Kim Blichar, Executive Vice President, Discover Lehigh Valley - July 2018

CONTACT INFO:

1-603-327-9064

charlene@charleneignites.com

Highly Motivational, Yet Practical Approach to:

 Sales | Marketing | Leadership |Teamwork

Best-Fit Events & Audiences:
  • All-Company Meetings

  • Leadership Retreats

  • Sales Offsites

  • Association Meetings

  • Business Building Networks

FEEL CONFIDENT BOOKING CHARLENE KNOWING THAT SHE:​

  • Comes with a highly credible professional background in sales, marketing, and leadership 

  • Will actively engage your audience, using activities, humor, and music as tools when relevant

  • Works hard to make sessions relevant to your specific attendee profile, industry, and meeting goals

  • Offers a unique style that combines tactical business takeaways with motivational energy

  • Has impressed audiences and organizations of all sizes with rave reviews; live references available

POPULAR PROGRAM TOPICS:

IGNITING SALES SUCCESS WITHOUT "DIALING FOR DOLLARS"

A great session for an association meeting or other industry-focused event, this session helps business builders who are on a mission to help others, provide excellent service, and build lasting relationships with their customers. 

Nearly all industries follow a sales methodology that says you need to make 100 calls to get 10 meetings to get one deal. For many organizations and service providers, this is a formula that doesn't work on a number of levels. 

In this session, the audience will learn what to do instead. They will get better at the "work" of sales, without the internal struggle that is holding them back from being more proactive today.

WHAT YOU WILL LEARN:
- how to bring in more revenue with limited resources of people, budget, and time.
- a single, powerful mindset shift that is proven to increase conversions and shorten the sales cycle
- how to be more authentic, and gain relief from the fear of being "icky salesy"
- how to engage in consistent, necessary follow up without "bugging" or "bothering" anyone
- what to say, and not say, in sales emails and voicemails to increase likelihood of a response
- how to follow a specific sales process that gives you momentum and data, without your prospects or customers ever feeling "proocessed."

While this topic is focused on actively building revenue (i.e. "sales"), it is designed to ensure that the marketing strategy and sales effort is working in lock step. When every minute and dollar counts, this is critical to scalable and sustainable success.

MARKETING ON A BUDGET: WIN MORE WITHOUT SPENDING MORE

Originally created for a "Live Free & Start" series, this practical and insightful session focuses on seven specific strategies that you can put into practice right away, with minimal resources.

This session is perfect for groups of solopreneurs, startups, nonprofits, or any small businesses trying to gain marketing mindshare on a limited budget. Operating with a "lean" team, many of these business builders are also limited with time. Therefore, every effort has to count.

WHAT YOU WILL LEARN:
- the #1 rule in marketing that even big companies get wrong
- how to get clear about the "bullseye" target and why it's critical to do so ASAP
- how to make keywords do some of the work for you; everywhere from from your website to blog to social media
- how to leverage the "stuff in your head" for powerful, free marketing
- best practices at various types of events and what to do before, during, and after you attend
- a unique formula for social media success that allows you to stand out without hiring a social media expert

As a good marketing counterpart to basic sales training, this session helps small or growing organizations learn how to thrive at the intersection of sales and marketing.

SELF-LEADERSHIP: IGNITE SUCCESS FROM WITHIN

Whether you have direct reports, endeavor to be seen as a leader within or your team, or strive to live a more fulfilled personal life, self-leadership skills can serve you in a variety of ways.

WHAT YOU WILL LEARN:

  • What self-leadership really means

  • How learning self-leadership skills help you succeed at work and be happier in life

  • How increasing confidence increases capacity

  • How to harness and improve the key areas associated with self-leadership success:

    • Self-Awareness

    • Self-Confidence

    • Self-Efficacy

    • Self-Care

Each interactive workshop session will include:

  • Introduction of concepts that can be applied both at work and at home

  • Group exercises

  • Mix of presentation and hands-on learning

  • Worksheets to facilitate 'real world' application

 

LEADING WITH CONFIDENCE: CREATING A COACHING CULTURE

Many leaders and organizations face the challenge of holding their people accountable for results, while also striving to develop and support them. At a time when employee engagement is more critical then ever, being able to have effective coaching conversations is key. 

WHAT YOU WILL LEARN:
- The difference between "managing" vs. "coaching"
- How to get increased performance and accountability from each member of your team
- How to lead people to the plan vs. providing instruction
- Listening skills and effective coaching conversations
     o asking vs. telling
     o crafting and asking the right questions
     o letting silence do the heavy lifting
- When and how to use both on-the-spot coaching and scheduled coaching

audience activity educational / informative

This session is perfect for leadership training, or for any meeting where communication, teamwork, and/or professional development is a focus..

SUCCESSFUL COMMUNICATION FROM THE INSIDE, OUT

"Communication" is more than a mere exchange of information. This session explores the dynamics and strategies for having more effective interactions and successful outcomes, both personally and professionally.

There are a number of factors that come into play that we will cover throughout the session:
o Internal mindset, attitude, and drivers
o Our acceptance of personal accountability in every situation
o Skillset around influence, negotiation, and persuasion
o Strategies for effectively dealing with change, and helping others through change as well
o The truth about our need for control
o The #1 most critical communication tool: active listening

When we start with the right internal awareness, we are far more effective at both external communication and success in general. This session promises to be informative, interactive, and inspiring!

HIT YOUR BULLSEYE! IDENTIFYING AND REACHING YOUR TARGET MARKET

The idea of going after a target market is a familiar concept. Yet, so many small business professionals struggle with how to pinpoint and acquire their ideal customer. They worry that if they focus too much, they might be "turning down business."
 

 The reality is that defining your bullseye customer is not only the foundation for a successful marketing strategy, it is critical to overall success and happiness in your business. This session takes a unique approach, and energizes your focus from the inside, out.

 

WHAT YOU WILL LEARN:

  • Get clear about who you need to reach, and how to reach them.

  • Learn how having internal clarity about why you're in business and who you most want to serve, directly impacts your marketing effectiveness.

  • Better understand how your marketing strategy dramatically increases sales results.

  • Gain renewed energy and excitement for growing your business.
     

This session will "ignite" your mind and set you up for success throughout your business.

7 SMART & SIMPLE CONTENT MARKETING STRATEGIES

Today, most businesses have a website; many also have a blog as well as some kind of social media presence. Even if they don't have all of those things, business leaders have an increasing awareness that they probably should. Still, given all of the other business priorities, digital content is sometimes tough for business leaders to get their arms around.
 

WHAT YOU WILL LEARN:

This session will build leader confidence and comfort with the key concepts around content areas such as the company website, blog, and social media. Charlene will help remove the "overwhelm" that typically surrounds this topic, and provide templates and planning tools that members can use right away, even with minimal resources. The session will be interactive, and provide attendees with a good "head start" on their content strategy.

 The ability to understand and be able to implement an easy, effective content marketing strategy has a number of business benefits:

  • Improved brand health

  • Increased effectiveness of current marketing investment

  • Revenue generation

  • Improved customer experience

  • Strong thought leadership and credibility

 

RELATIONSHIP-BASED SALES FOR MAXIMUM REVENUE GROWTH

A great session for an all-team or sales offsite, this session dives deeply into how to maximize sales by building relationships. We want to get your sales professionals, leaders, and support staff in the right mindset to create predictable, scalable, and sustainable revenue growth. 

WHAT YOU WILL LEARN:
- What to do before you pick up the phone to maximize every opportunity
- How to leave an effective voicemail that stands out and gets a call back
- How to leverage active listening and negotiation skills to win your best clients and win every time
- How to follow up in meaningful ways and escape the "I'm just circling back...." trap
- How NOT to be "icky salesy"
- Why authenticity and credibility are critical to closing business
- Why sales cycles tend to drag on, and how to shorten that cycle

This session is especially useful for sales teams who have had other types of training, yet still struggle to exceed sales goals on a consistent basis. Extremely efffective for B2B services and higher investment products.

"Charlene is a very engaging and experienced speaker. She has a natural ability to connect with her audience and capture their attention to deliver 'the message' with energy and humor."
- Terry LaPointe, VP of Client Services
Summit Healthcare
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© 2016 Created by Charlene Ignites, LLC.